The Band Explains: On-The-Go - 'In The Morning' (Video)



Russian indie-pop five-piece On-The-Go talk to us about the ideas behind their intense and captivating music video for progressive pop track, 'In The Morning'.

'In The Morning' is a combination of Russian authentic melodies, refined arrangements, progressive, forward-thinking sound and distinctive lyrics written by band leader Yura Makarychev.


On-The-Go Explains:
Where was the video for 'In The Morning' filmed?
The video was filmed all around Moscow, Russia. It's great that besides the storyline we have a very diverse representation of Moscow, here we have these "cloverleaf" highway junctions, a scene in the forest on the outskirts of the city, river and fancy oligarch houses, industrial area. All these are not very typical Moscow spots often shown in music videos. Lots of location scouting work had been done.

How does the video compliment the song?
The video nods in the direction of 90s b-movies - love triangle, ancient artifact, the fight of good and evil and a woman behind all that. And this reckless and absolute submission to a woman is the thing that connects the video to the song.

Any behind the scene stories?
The main story is that our filming is more like barbarian invasion. We didn't have any agreements with the most of locations so we have to go stealth, and our main challenge was to raid the location, shoot and vanish into thin air.

Tell us about the ideas/themes/imagery used?
Our objective was to make the storyline based on the b-movie cliches. And what can be more b-movie than a love triangle followed by criminal action? The images are stereotypes - a villain, a simpleton and a femme fatale who wraps the both of them around her fingers.

What is the message the video is trying to convey?
Our message is more about an indie-movie production. We challenged ourselves - like can we shoot a complicated action-adventure movie in dozens of locations, with no budget whatsoever and do this as a part of a music video? Like can we ask the band to put a motorcycle chase, military men in the forest, motorboats and samurai armor in the screenplay and then finally shoot it all? As you can see we can.

Interview feature by Karla Harris

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