The Duo Explains: Great Good Fine Ok - 'Shapeshifting' (Feat. Orla Gartland) (Video)

We speak to New York synth pop duo  Great Good Fine Ok about the ideas behind their fun, quirky, and idiosyncratic single and video, 'Shapeshifting', featuring  Orla Gartland both on vocals and alongside the duo in the video itself.

Great Good Fine Ok Explains
Where was the video filmed?
The parts with Luke and I were filmed in a practice room at Complete Studios in Brooklyn. It was a jam packed day of lasers and dramatic lip syncing! Orla’s parts were filmed in London and sent to motion designer Brian Walsh in NYC where he stirred everything together.

How does the video compliment the song? 
The song is about how people and life are always changing or “shapeshifting”. I think the video does an amazing job of visually capturing this idea. From the morphing shapes and faces to the space ship and celestial themes, the viewer is taken on an epic journey of change and exploration. Even the 80s aesthetic inspires one to think about how things have changed in the past 30+ years.

Any behind the scenes stories?
An important part of the filming process was using a projector. When we arrived the day of the shoot, our projector didn’t work. It became a whole adventure trying to find one. Luckily our drummer Danny Wolf had one that we were able to use.

Tell us about the ideas/ themes/ imagery used and the message the video is trying to convey?
This question is better answered by the amazing director and creator Brian Walsh. “With the video, I waned to explore ways in which I could take some of my inspiration, incorporate some interesting motion, and tell a story. I also saw it as a great opportunity to try out some new methods and do something a little weird.”
The video combines live action footage of the musicians with 3D renders a desert landscape complete with a UFO straight out of a 1950s sic-fi movie. “The aim was to use the shifting faces to represent the constant evolution of people as individuals, the backward camera motion and fading overlays to reflect how that can cause people to drift apart, and the barren desert landscape to reflect the loneliness and isolation a relationship like that can cause."

Interview feature by Karla Harris

Great Good Fine Ok Tour Dates:
23/7 Seattle (TICKETS)
24/7 Portland (TICKETS)
26/7 San Francisco (TICKETS)
27/7 Los Angeles (TICKETS)