The Artist Explains: PI Ja Ma - 'Radio Girl' (Video)

Pi Ja Ma is the moniker of French visual artist and singer Pauline de Tarragon, under which she creates 60s influenced alt-pop. 'Radio Girl' is the debut single and title track of her upcoming EP  set for release on 15th July via Bleepmachine. We sent some questions over to Pi Ja Ma to learn more about her creative, DIY music video which accompanies the single. 

The Artist Explains:
Where was the video filmed?
The video was shot at my place in Paris and ​in Thailand.

How does the video compliment the song (if at all)? 
I wouldn’t say that the song compliments the video. I’d rather say it illustrates the video. It features a girl who's embarrassed by her huge radio head. It's a metaphor to tell how much celebrity can be a pain especially for young people under 20. There's also a funny side. It is the way I love to create without any limit and with good vibes.

Any behind the scenes stories?
There's always a story behind the scene. I went to Thailand with my family and I wanted to take my radio head in the plane to get some footage up there ! I thought it was a brilliant idea until I start filming... Some passengers looked at me as if I was a terrorist or something. I had to put my radio head away...

Tell us about the ideas/ themes/ imagery used?
The challenge was to make this first video by myself, within a very short time. I used the camera of my computer, a cardboard, china ink and some software to bring animations and colors to my video. The speed effects bring some craziness to the dance (it reminds me of this Rita Mitsouko video and the Super 8 vibe is a tribute to the 60's aesthetic that I love so much.

What is the message the video is trying to convey?
The message is simple: don’t be obsessed by celebrities. Keep things simple, natural. Just be yourself. Dress the way you want. If you want to eat flowers, just do. If you don't know how to do your makeup, no worries. Jumping on your bed when you're happy isn't just for kids!
This message is more to younger generation who are lost in social media world and forget the essential.
Interview feature by Karla Harris